From the paper to real life

Last week we visited Suunto and had the chance to show and receive feedback from a company different from the one that give us the breafing. It was my first time doing it but I really believe its a great idea.

Suunto is a company that I found really inspiring. A company that makes us explore from the highest mountains to the deepest seas.

When presenting an idea to the one who gave the briefing its always more realistic because they actually know about the product itself and have searched about it for many years. However, its more difficult for them to really dream on completely new concepts because they perfectly know the disadvantages every idea has  just. Nevertheless this is not seem to be how innostava suomi behave but its in my opinion a problem every experienced companies have. Innostava suomi dream about a different way of feeling sport events and makes as more easy to dream and fly because they really offer the plane to do so.

Different but really interesting as well is the idea of being heard by companies that know about business but dont come from the same market the company we are working for does. We were really luck to not have any assumptions, any previous research done, just constructive critics and new ideas in their tables.

To end with I would say that what I was trying to say is that every design starts with a dream and it's really important for designers to have the confort to do it. A confort that can be received by both the briefing company or any other open-minded one.