The power of the words

...or the power of the way to say them?

There are five canons of rethoric:

1. Inventio

A method of finding arguments. There is an introduction, a body and a conclusion in everything we talk about not just in histories.

2. Dispositio

Arranging the arguments. The cohesion of the ideas. The structure of the narrative.

3. Elocutio

The style. There are many ways to say the same thing. 

4. Memoria

Practise is the only way to know how to present. Practise, practise and practise again.

5. Pronuntiatio

How you say what you say, because while speaking you are not only telling something with your voice, you are telling something with your body and of course with your face.

For explaining nothing better than an example:

Krista’s structure is clear: from the problem to the final solution. She does it while explaining her own experience, making the audience feel more identified, making them feel that it’s not a problem of the ones who live in India, it´s a problem of all of us. For reaching them, she uses rhetorical questions as well as the emotional value of real histories. Real people.

Her main message of the presentation is clear and she manages not only to affect people but also move.

The visuals help of course to support what she says, maps and points are the best way to know that this is something that can help people all over the world.

Finally, it’s not only the message but also and sometimes even more important how you send your message. Visual contact and hand movement are a really important way of making people pay attention of what are you talking about. Moreover, there´s an added value in the case of Krista Donaldson’s presentation that is her demonstrations, the fact that the real product is there and not only in the screen.

To conclude I would say that Krista Donaldson’s presentation makes me wanna stand up and help real people who have real problems and whose product not only change one person’s life but also a whole country and how knows? Maybe the whole world.

This was a way of presenting but there are many ways to do it as well. Our choice was the history;

Little Ville is a 9 year-old finnish boy who as nearly everybody of his class, find orienteering a boring  sport. “What is the purpose of running around looking for a place, and getting lost again while looking for the next one?” He asks himself again and again.

Some of his classmates decide to take the easy road and they divide the checkpoints so that once they found one they share the location via whatsapp with the rest.

But everything changes with Eco-check concept A, a product which converts orienteering into a fun game that kids can play with the assistance of their phones. Eco check concept A is a device that hugs the trees and lights up when the orienteering group’s phone is close and unlocks games when found.

So two parts are needed: our phone application and the physical product. With this concept orienteering won't be a boring sport for little Ville anymore. A group of 2-4 children will have at least one phone that they share. At the checkpoint there will be small games and tasks for the kids. For example they need to find three different trees and take a picture of them before moving to the next checkpoint.

Eco-Check concept A is not only technology, it is a way of hugging trees and learning from our nature, while at the same time having fun together.

The design shows simplicity.

One might think that using your own phone while orienteering might be distracting or unequal for some kids.

Here is when eco check concept B appears. A two-device system, with leaf and branch shape so that it is really part of the nature.

The Leaf has small screen and couple of buttons for interaction. They allow us to create an additional game for the checkpoints. A small quiz would be easy for the teacher to create. For example Leaf could ask “Do you see a birch?”

Eco check a is an ergonomic device. Starting with the leaf, the part which players will hold in their hands. It’s symmetric shape allows use with both hands and its cavities give a comfort and secureness to carrying it. This cavities are actually the same as in our hands so that they become nearly part of our then.As we put more pressure with the thumb than with the rest of the fingers, it’s curved shape helps it sit firmly in hand.

For making the leaf even easier to carry, it has an elastic strap which wraps around the fingers so that it is more easy to use and less likely to fall.

The shape also makes packaging really easy as multiple devices stack together.

The branch part, that is located at the checkpoints, uses the telescopic system of an umbrella,which makes it foldable.
The strap retracts inside the biggest part and is only out when pulled, like a seat belt.


The branch is hung from a tree with the strap, and it also contains a hole in the lowest part where the orienteering flag is attached. -Usually they would be separate at the checkpoint, but our design brings them nicely together.

 
Like the leaf, the branch’s shape makes it is easy to save space in packaging and storage as they stack together in their collapsed form.
The cardboard packaging is recyclable as well as the PLA plastic used in the products.

 
There are 3000 schools in finland and we believe half will be interested in buying our ecocheck pack within the next 5 years, which equals roughly to 320 000 students.
On average we expect to sell a pack of 25 leaves with 10 branches per school with a cost of 35 euros per leaf and 15 per branch. App is free of charge.
If we consider a profit of around 20 euros per leaf and 7.5 per branch. In few words we have an estimated profit of 1.73 million euros.

This proves that ecocheck is a potential success for us but also for little Ville.
And this is how little Ville’s orienteering experience changes thanks to Eco-check.