Feeling the competition

One of my first posts of this blog was about Innostava suomi, a company which organizes sport events and which aim is to really change how spectators feel the competition.

Everything sounds so good but it was not until today that I can really say that it is because I was part of the audience and I felt what I think they want people to feel.

Starting from the claps, the poster you see in the picture was foldable and it was a loud way to clap. As a skater I can say that claps are much more than a way to make sound, they are a way of giving energy to the skaters, a way of getting the audience into the performance of the skater.

I did, I clap and and hear others claps. It was awesome. I had also the chance to be in the skater press sesions and all of them agree that the audience was really supportive.

The first performance was the opening ceremony, a performance with a lot of lights and direct music.

However, everything was not on the ice and the seat. Innostava suomi was around all the ice rink:

At the entrance, a sauna and traditional food were the way to wellcome you both to the ice risk and to the finnish culture.

An experimental space where science, art and technology share seats.

Winter is coming and with the winter the snow and the igloo made out of it.

A recyclable piece of art which also reminds of white winter.`

The stress-free zone. Full of nature and confort.

Another inititative was to get closer the fans and the skaters. The way of doing it was that fans from all over the world sent to Espoo their knitted mittens and with a lot of pleasure, I was the responsible for giving them to the skaters. All of the artists will now receive the signature of the skater who took their mitten as well as a photo with them. The skaters were really thankfull and appreciate their work and I feel really happy to be the connection between them.

Thank you Innostava suomi, I feel, enjoy and love Finlandia Trophy.