More than a product

World is changing and products are doing it at the same time. Products are much more than products, are experience, have a simbolic and emotional value apart form the functional one.

Products can also mean a way of life as it happens with sustainable ones. What does sustainable products mean? 

"Sustainable development means doing them in a way that meets our own needs without compromising the ability of our future generations to meet their own ones." But I must all that not only humans have needs, our planet has it own needs as well.

Moreover, every product marketing is defined by the 4Ps: PRODUCT, PRICE, PLACE and PROMOTION.

Suming this two ideas, the issue that the planet has needs and the promotion of the product itself I will conclude saying that all the efforts we put in making a product more ecologically friendly are in vain if we do not know how to communicate this real value to the customer. A costumer which in a certain PLACE and time, will see our PROMOTION, will choose our PRODUCT among the others and will pay the PRICE we is willing to pay.