Googlestorming

One company. One briefing. Some conditions. A plastic product device which make people move, do sport, increasing it´s customer experience. 

The first step was to investigate, what is innostava suomi doing? what sports are in Finland? Why do they practise them among others?

First what we found out is that among the finnish values there were two we really need to take into account: fun and the sense of community price. Moreover, Innostava Suomi is a company that is also concerned with environmental issues. That´s why they try to be eco-compass events.

About finnish sports, we found out that there are many sports that were done in the past and are still done in the present.

Cross skiing that used to be a way of transport in the cold winters is nowadays a good way of having fun.

 What used to be the only way of visiting neighbours is now the national sport.

The same happens with orienteering which used to be a training exercise in land navigation for military service. For those who like me when I came here don´t know what is it about, orienteering is a sport that requires navigational skills using a map and compass as it´s objective is going from point to point (marked in the map) running.

.

Researching more deeply, we found that people practise this sport while child at school, give up as teenagers and practise it again after 30 more or less. Because of this lack we decided to focus our future product in children, the ones who needs to see orienteering as a way of having fun and giving them also a kind of team feeling, so that they dont give up this nature sport to practise soccer or all of the others in which they go propably to became part of a team.

Objetives and research done. Next stop: pencil and sketches.

To be continued...